Background: A local optometry office needed new branding to use for their business cards and stationery.
Challenge: The ask was that it feel friendly, fresh and a bit funky. They wanted something that would stand out for your typical, local optometry office branding (or lack thereof).
Solution: For both the logo and business cards, I selected a script that looks handwritten to create the sense that they’re friendly and not stodgy at all. The typography was balanced out by complementing the modern script with a classic slab serif (the same style as the eye charts). I used simplified frames in a variety of ways in their branding, both for custom tone-on-tone pattern and as a bold “frame” for the logo.
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/08f8c83144bd0cb88be1c1cf9654ae80/40fcb20b4e39c0b8d641388ad0ba4518f0adab171713d5427357a68ea42b5eb05e53b9d288a70659_rw_1920.jpg?h=aba5b6172eb8668aa3e5f5ccc244bff6)
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