Background: The new Renovate America brand had just launched. Our next step was a campaign that brought the new brand elements to life.
Challenge: Create a new advertising campaign to introduce new brand elements/messaging platform, and drive sales during peak season — summer. This would be the first campaign that would speak to each of Renovate America’s many stakeholders - contractors, homeowners, investors. and government partners.
Solution: Since the neighborhood theme was already an established part of the brand, we thought it was an excellent framework to speak to RA’s varied stakeholders/audiences. We paired punchy headlines with a friendly ‘welcome sign’ featuring the campaign name. While the headlines changed based on the audience and intent of the ad, the neighborhood sign was a unifying, consistent element. Visually, I used line-work and a limited color palette to highlight the connectedness of the RA ecosystem.
