Challenge: Distill the value of each brand into an all-encompassing, distinctive and memorable mark.

Solution: A lot of research and creative thinking goes into each rebranding project. I thoughtfully take into account the audience, hierarchy of organizational/business goals, and overall feeling the company wants to portray. Through an iterative process, I work closely with the client to determine the ideal visual balance of color, iconography, and text to convey their unique value proposition.

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