Background: Having finalized new branding (including logo, voice, website and style guidelines), the next big task was to implement the company’s new branding across all their print collateral.
Challenge: Create a consistent visual system across many different pieces, for multiple audiences, that allowed for each piece to stand on it’s own while still creating a unified whole.
Solution: Flex the brand elements to work for each piece’s intent and audience. Some pieces called for a more playful approach, while others were somewhat more subdued. But all are unified by a consistent balance of friendly illustrations, a bright color palette, and rich photography that are at the core of the new Renovate America brand identity.